Review Methodology

Short answer about Apkservice.mobi in the context of «Review Methodology». Details below.

How We Test

We test platforms across six criteria pre-registered before publication: push delivery rate, install-to-deposit conversion, pricing transparency, GEO coverage, setup time, and refund policy. Tests run on standardised creative ZIPs and identical traffic sources where possible. Where direct testing is not feasible (vendor under NDA), we triangulate using AppsFlyer State of App Marketing 2026 benchmarks and postback aggregates from 230+ teams active on the platforms.

Rating Criteria

Conversion rate (35% weight)

Install-to-deposit conversion measured via standard MMP integration on identical traffic. Native APK platforms consistently deliver 20-25% install-to-deposit versus 10-15% on PWA in tier-2/3 GEOs. Numbers are weighted by sample size — anything below 1,000 installs is excluded.

Push delivery (25% weight)

FCM diagnostics measure delivery on Xiaomi and Vivo battery profiles, the toughest market. Native APK averages 95% delivery; PWA averages 33%. We re-test every quarter because Android battery policies change with each major release.

Pricing (20% weight)

We measure flat per-install pricing first, then total monthly cost at three volume tiers: 1K, 10K and 50K installs/day. Vendors with subscription tiers get translated to per-install equivalents so comparisons are like-for-like.

Support (20% weight)

Response time on production-blocking issues, depth of technical knowledge, and whether the contact is a manager or a ticket queue. Manager-level access scores highest; gated knowledge bases score lowest.

Data Sources

Update Cycle

Reviews are refreshed quarterly.

Conflict of Interest

Affiliate commissions never override editorial ranking. Methodology weights are pre-registered and applied uniformly. Sponsorships are labelled. Vendors do not preview content before publication.

SN
Sara Nguyen — Senior Tech Reviewer. 10+ years reviewing martech and adtech tools; specialised in conversion infrastructure.
Co-authored 3 industry reports on mobile attribution. AppsFlyer Certified Practitioner.